Process Stages

We create a strategy for your Direct Marketing campaigns by aiming to achieve a maximum efficiency through the development and perfection of the three main components:

1. Address Management -- the processing of the client submitted files and sift out of different cunsomer`s segments. The stage includes also:
   • Specification and preparation of the layout and format of the documents - business letter, bills of sale, invoices, extracts from accounts, etc.
   • Submission of the data base from the client for further processing and printing (personalization). The information can be submitted in different file formats. The parcels can be personalized and addressed to the recipients from the client data base or to recipients provided by our data base with regularly updated addresses.
2. Production Cycle
   • Design and prepress of the advertising materials, personalized letters, forms, response cards, etc.;
   • Roll and sheets printing on offset and coated paper;
   • Personalization of the documents;
   • Design and manufacturing of envelopes for automatic insertion of the printed materials. The company's logo, trade mark, address and a full color image can be printed in the envelopes;
   • The printed and addressed documents are submitted to the automatic insertion system in order of their printing. The system fold up the documents, insert them into envelopes with С 6/5, С5 or С4 size which are finaly sealed;
   • The parcels are sent to the final recipients by executors. We have signed contracts with Private Transport Agents and the Bulgarian Posts.
3. Processing of the replies
   • As additional service, we can receive the replies from your customers, summarize and analyze the final results.