The best way to succeed in attracting and retaining your clients is to pay attention to each one of them, to focus on the two-sided communication in your relations with them.
The direct mail is an excellent method of keeping permanent and good relations with your clients.

Advantages of the personalized direct mail compared to the other advertising media:

  - Targeted consumers’ segment – the message reaches certain persons;

  - Personalization – provokes interest and attention, which determines the high degree of   readability - 60 - 70%. The personal communication contributes to formation of favourable attitude in the addressee towards the sender.

  - Quick communication – great number of consumers are reached in short terms;

  - Measurability of the answers and possibility of testing;  

  - The cheapest method as against the sales;

Make sure yourself!

Comparison showing how the effectiveness of the direct mail increases when using personalization

Make your business more successful through our Personalized Direct Mail service:

Presently we have one of the biggest centres in the country for variable-data printing and automatic insertion and folding of documents, letters and advertisement materials in envelopes. We have industrial laser printing machines for personalization and automatic insertion-folding machines.

The monthly capacity for personalization of documents is over 10 million one-sided /simplex/ sheets, A4 format or 5 million two-sided /duplex/ sheets. We have a powerful software package for dynamic printing which allows us to implement different formats and structures of data base. The confidentiality of information is guaranteed.

The capacity of document insertion is over 5 million envelopes per month.
The distribution of the parcels to our clients is assigned to sub-contractors. We have worked with Bulgarian Posts and private licensed courier companies.

- Address management

•    Computer processing of clients’ files and division into different consumer segments. You may send us your data base in a suitable computer format.  

-  Production Cycle

We provide all the elements required for the mailing campaign.

• Design and prepress of advertisement materials, personal letters, forms, questionnaire cards
• Roll and sheet full-colour print over offset and coated paper
• Personalization of your forms, personal letters and advertisement materials
• Delivery of envelopes and print over them – Which envelopes are suitable for automatic insertion?
• Preparation of the parcels – automatic insertion in envelopes or in polyethylene folio
• Address – through self-sticking labels or personalization of the inserted material
• Sending to specified addressees. 

 - Processing of the answers

We offer you a non-standard type of direct mail: Self-mailer

Apart from the standard type of the personalized direct mail, we offer something new - the so-called self-mailer. This is a letter, advertisement material and an envelope all in one. Due to the non- standard outer appearance, the clients show interest and the percentage of the answers is high compared to the standard direct mail.

In case you are interested, please send us an enquiry or place an order: Enquiry/Order.

In case you send us a file ready for printing out, please have in mind the following requirements: What are the requirements to the files?

Before printing out your materials as per your order, our Design and Prepress Department shall prepare a sample for approval before printing: What is a sample for approval before printing?

 Are you ready to increase the level of response of your direct mail?

We make the 1:1 personalized marketing easy!                                                                                                                

 Please call us and you will get a 10% discount from your first order!

The personalized direct mail and the variable data printing are known also as One-to-one marketing or personalized printing. Regardless of how you call your consumer oriented marketing strategy there is one method/key for achieving maximum return of the investment made for receiving the clients’ response. And it is a personal attitude toward every client!

The newest tendencies in the communication with the consumers in a world scale are connected with the individual messages to smaller and smaller segments and even individual consumers. In order to impress, to make people notice you and make the clients act, show them your respect through a personal appeal and message. 

The digital printing is a contemporary technology of high quality printing suitable for small circulations and when quick execution is required. Print out your advertisement materials in circulations from 1 to 400 numbers /for A3+ format/ with a personal appeal toward every client and an individual design. In the time of the small number of clients, every one of them should be courted. We, at Unimedia EOOD, have enough knowledge and skills to guarantee you an efficient and quick personalization of your presentation and advertisement materials.

In the field of the direct marketing there exists the rule: “60-30-10”. The success of the direct mail depends on:

-  60% - appropriately selected list of addressees.

-  30% - proposal of a suitable offer.

-  10% - design.

The creation and maintenance of an up-to-date list of data of your clients is exceptionally important for your direct marketing campaigns to be effective.  The more complete this list is, the more you know about your clients – profile, wishes, way of life, the more successful and adequate marketing messages you will create. It is proven that the clients react quickly and respond to offers that correspond to their individual needs and wish. At the end, the consumers are satisfied and the orders grow.

 
The companies that make direct mail, not only through personalized printing, but through a personalized images printing achieve the highest degree of return of the marketing investment.

In case you are interested, please send us an enquiry or place an order: Enquiry/Order.