Digital printing
Digital printing
At the moment there does not exist any process of printing that could economically manufacture all types of applications the clients need. The most successful suppliers of printing services are those who choose the most suitable printing machine for a certain task on the basis of the different factors such as circulation, colours, additional processes, variable data printing, etc.
The digital print is a modern technology, suitable for printing of small circulations and when quickness of execution is required.
Unimedia has a Digital press HP Indigo, which provides us with a solution for printing with a notable offset type and real photographic quality.
The digital press HP Indigo opens new possibilities by offering offset quality with a digital process of printing of small circulations. The unique thing with this machine is that special inks are used, and not a toner, as with the other digital presses. This makes possible the reproduction of reserved corporate colours. The printing is done with simulated or standard colours as per Pantone®. With them, the finishing operations may start after printing out – storage is not required. HP Indigo offers seven-colour print according to the technology of HP IndiChrome® (CMYK+ HP Orange+ HP Violet) or a standard colour according to Pantone®, which makes the colours saturated and vivid.
Main characteristics of HP Indigo:
- Format of the media: 320 х 470мм
- Printable area: 308 х 450мм
- Resolution: 812 х 812 dpi
- Print: 6 hours - CMYK + HP Orange + HP Violet or standard color as per Pantone®
- Print with page making up to 230 lpi
- Speed: 272 sheets per minute, colours 4+0
Advantages and possibilities of the digital printing with HP Indigo:
- High printing quality
- Ideal for small circulations – very good print price
- Rich range of print media – standard and non-standard materials in the scope 80 – 350 gsm
- Very short term for execution of the order
- Flexibility – each one of the printed materials of the order may be manufactured with a different design, on a different paper and finishing works
- Variable data printing – possibility for personalization of documents and advertisement materials in a preferred colour.
The digital printing technology allows the production of materials for direct mailing /personalized direct mail/, created and personalized for a specific target audience with individual messages – variable data printing. The marketing efforts of the companies in a world scale are focussed toward smaller and smaller segments and even separate consumers.
When producing personal documents such as invoices, excerpts from accounts, etc., advertisement messages and images could be printed on the back or the front of the sheet, the so-called “trans-promo print materials”. With the help of the digital printing this information may be different for the individual clients or groups of clients with colours ability from 1 to 4 colours.
We, at Unimedia have enough knowledge and experience to guarantee you efficient and quick personalization of your presentation and advertisement materials. The new digital technology allows us to offer you quicker servicing in the area of print services, as well as regards the direct mail campaigns.
In case you are interested, please send us an enquiry or place an order Enquiry/Order.
